A refused cash-on-delivery order costs you shipping both ways plus the ad spend. Here are the six reasons customers refuse, and the fixes that actually move the rate.
Your ad platform counts a COD order the day it is placed. It never learns that the customer refused it. Here is how to work out real profit per order, with a worked example.
If your store sells into a market where customers pay when the box arrives rather than at checkout, you’ve probably already typed “shopify cash on delivery” into Google and landed